Bozell is an American full-service public relations and advertising agency headquartered in Omaha, Nebraska, United States, North America. The agency also has a location in Kansas City.
Video Bozell
History
Bozell traces its roots to the company founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc. In 1985 the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon & Eckhart to form Bozell, Jacobs, Kenyon & Eckhardt. In the 1990s, the firm shortened its name to Bozell Worldwide.
Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as:
- "Pork. The Other White Meat"
- "Corinthian leather"
- "Genesis does what Nintendon't"
In 1997, Bozell was listed by Advertising Age as the 8th-largest US agency, when it was acquired by True North, holding company for FCB.
In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the Interpublic Group of Companies. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company and began as an independent shop again.
Maps Bozell
See also
- Gonzalo Tassier
References
External links
- Official website
Source of article : Wikipedia
0 Comments