Head & Shoulders (H&S) is an American brand of anti dandruff and non dandruff shampoo produced by parent company Procter & Gamble that was introduced in 1961.
By 1982, it was the "number one brand" of shampoo, and it was noted that "[n]o one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo.
Since the 1980s, the brand has long been marketed under the tagline, "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address.
In the 2000s, however, sales of the product dropped off, a phenomenon blamed on overextension of the brand into too many varieties, with over thirty kinds of Head & Shoulders being sold. A large number of celebrities have appeared in advertising campaigns for the brand, including Mexican celebrity Thalía, British Formula One driver Jenson Button,, Argentine footballer Lionel Messi and Indian actor Ranveer Singh.
The various active ingredients in Head & Shoulders are selenium sulfide, piroctone olamine and pyrithione zinc.
Video Head & Shoulders
List of Celebrities who have appeared in Head & Shoulders advertisements
Head & Shoulders has a long history of celebrities and sports personalities featuring in their commercials, a core strategy of the brand for many years.
Maps Head & Shoulders
References
External links
- Official website
Source of article : Wikipedia
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