Moxie (formerly Moxie Interactive) is a marketing agency. Founded in 2000, Moxie is headquartered in Atlanta, Ga., and has offices in Los Angeles, New York, and Pittsburgh. Moxie is owned by global media giant Zenith, which is part of Publicis Groupe, an international communications organization whose network and operations span 108 countries on six continents.
Moxie currently works with 30+ clients, including The Coca-Cola Company, Verizon Wireless, Nike, Delta Air Lines, Chick-fil-A, Wells Fargo & Company, 20th Century Fox, TaxSlayer, Moe's Southwest Grill, Atlanta Braves, TGI Fridays, Rachael Ray Nutrish and SouthStar Energy.
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History
Moxie was founded in April 2000 by Kris Pinto, an Atlanta marketing and advertising professional. The agency quickly expanded and, later that same year, relocated from Pinto's home to an office in the Zonolite Road business district. In 2005, Moxie's growing workforce demanded larger quarters, which it found at the Northyards Complex, a 1920s railway station transformed into a business campus.
In 2006, Moxie was acquired by Zenith Media Services, a London-based company that is part of Publicis Groupe's global network of agencies. In 2011, Moxie Interactive changed its name to Moxie to reflect its expansive offering of both traditional and digital services and solutions.
In August 2013, Moxie acquired Atlanta-based Engauge Marketing, a digital agency with a social practice. In March 2014, Engauge and Moxie united under the Moxie name.
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Leadership
Moxie's Senior Leadership Team consists of:
- Sean Reardon, Chief Executive Officer
- Solange Claudio, President
- Justin Archer, Chief Marketing Officer
- Chris Walker, Chief Financial Officer
- Mitch Scharf, EVP, Client Management
- Tracy YoungLincoln, EVP, Analytics and Technology
- Melissa Hodgdon, SVP, Media
- Sandra Labonte, SVP, Human Resources
Services
Moxie's services include strategic planning, content strategy, brand narrative, data cognition, tech solutions, media innovation, design innovation, and agile content.
References
Notes
Further reading
- "OMMA Awards". MediaPost Communications. 2011.
- "ADDY Winners" (PDF). Atlanta ADDY Awards. Archived from the original (PDF) on August 16, 2012.
Source of article : Wikipedia
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